Why are ALDI’s barcodes so big?

AldiIf you’ve ever bought anything at ALDI, you know that a lot of their products seem to feature ridiculously large barcodes. As you’ve probably already guessed, this is a cost-saving measure – bigger barcodes are easier to find and scan. In fact, ALDI’s artwork guidelines have very specific rules that specify that most packages should have multiple barcodes and that “extended barcodes should be used extensively.” They even get into where the barcodes need to be placed for a variety of different packaging types (box vs. tube vs. bottle with a trigger) so that the cashier can scan them quickly and efficiently. It’s absolutely¬†fascinating¬†reading.

Read ALDI’s Artwork Information Guidelines here.

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